Local Creative: Rubi Jones


A hair story is unique to each individuals experience. From tangles, curls, waves, blunt ends and bangs; hair can be personal, complicated and often times most beautiful when you learn to embrace your own natural texture. If this rings true to you hairstylist, Rubi Jones, is a women you should to know.

Besides being one of the most kind and wonderful we've met in this city, Rubi styles hair for magazine editorials, ad campaigns and fashion weeks from New York to Paris. She also teaches styling workshops internationally and sees private clients at Little Axe Salon (who we also love!) once a month.

Even with her high profile gigs Rubi maintains a sense of approachability to her personal work. Collaboration and community are things she holds dear in her creative process. Rubi has worked with some our of favorite photographers, stylists and art directors to create lasting, memorable images that continue to inspire hair season after season. Rubi is also fluent in braid, it’s one of her expertise and no one does them better. You can learn her wonderful techniques yourself at a class or just pick up her book The Art of Hair and teach yourself.

We’ve long been fans of Rubi Jones' hair magic and thought it was time to introduce her to you. Lucky for us, Rubi was happy to share some of her best advice on juggling jobs freelance style, and how she has learned to push herself out of her comfort zone to do what she loves.


Background and upbringing can play such an special role in creative work, what are some of your most significant memories?

I grew up in a family of three girls. My dad was definitely outnumbered by my mom and my two older sisters, we were all different but loved playing dress up which is basically what I do for work now! I also think that my immigrant upbringing plays a huge part in my creative work because I grew up thinking anything was possible and that I should completely follow my dreams since that was the sole reason my parents moved to America. It has given me the support, drive, and perspective to continue to follow my passions and be grateful for everything I have.


If a stranger stumbled across your Instagram account today, what would they be most interested to know about you?

I try not to think about my Instagram too much and have it be a reflection of the things that I love in my life, which of course includes more than just hair. I've definitely got a lot of images of my work, but it's also sprinkled with pictures of my baby, my dog, and travels.


Who are some of your favorite media creators, photographers and artists?

I'm a big fan of Andy and Kate Spade. I read about their career path and story when I first moved to NY in a New York Magazine article and it really resonated with me. I remember there was a part in the article that explained why they chose to sell the Kate Spade brand when they did, and part of it included acknowledging how much they had done so far and just stepping back and being proud of it instead of sticking to the NY mindset of "what's next?" and "nothing's ever enough." That's something I always try to be conscious of, and I really respect the way they did that and now are doing such incredible things outside of those original brands.

photo yudi ela

photo yudi ela

Photo by Robin Stein

Photo by Robin Stein

Do you have a personal ritual to share?

I almost feel like nothing in my life has rituals because everyday is different, due to the nature of my work. I sometimes get to be with my daughter when she wakes up, or only when she goes to bed and there are days when I don't see her at all and random days during the week when I get to have glimpses of being a stay at home mom. I try to take care of my skin by seeing facialist Kristina Holey once every four to six months, she is the best!  

In what ways have you become the women you've always wanted to be, in what ways are you still improving?

I think I'm always improving and trying to become the woman I've always wanted to be. I know that ever since I was a little girl, I wanted to be a working mother. I had my daughter last year and thankfully I feel like I set up a great support system for my family that allowed me to go back to a job I love when I wanted to. I'm still improving myself every day, and I am constantly working on mindfulness, which I've found to be really helpful with my lifestyle as a freelancer who is constantly juggling different jobs in different locations, along with invoicing, bookings, and everyday life.

One long term and one short term goal.

A long term goal I have is to someday write another book, and a short term goal is to get agency representation for my hairstyling work.



What most captivates your attention?

I'm such a visual person so images and paintings really captivate my attention. I did an art history program in Paris for a semester while in college and spent hours at the Louvre every week, and I now find that background has really influenced my views on fashion editorials and advertising. I can still look at paintings in a museum or go through pages in a good magazine for hours.


What are some of the most valuable lessons you’ve learned?

I'm a huge cheerleader and I am also not afraid of trying different things in regards to my work. My career path so far has been very unique, and I think that fearlessness has opened a lot of opportunities in my life that I would never have imagined coming forth. My decision to even go to beauty school, moving to NY, moving to Paris, eventually doing hair workshops, which eventually led to a book deal. All of these things happened because of taking little risks and saying yes to opportunities that came along even if they didn't fit the formula I originally had in my mind. Sometimes I feel like I have jumped into the deep end of the pool and I have no other choice but to swim - and it's hard - but If I let the fact that it was hard stop me from continuing to take risks and pursue projects that I'm passionate about, then it leads to a stagnant and uninspiring period of time with work. I've learned to keep pushing myself to be outside my comfort zone because it's more rewarding to struggle swimming in the deep end than to not swim at all.

I also feel like as a woman in my niche of the beauty industry, I've constantly been looking for a formula to follow, but there are literally only a handful of women "making it" and they each are paving their own path and I've tried to follow their paths but honestly there isn't a formula yet. What worked or works for them won't necessarily work for me and I keep learning that that is ok.

photographer brianne wills 

photographer brianne wills 

Visit Rubi’s website / Insta